Affiliate marketing remains one of the most effective ways to drive traffic and conversions in online gambling. But like the rest of the industry, it’s evolving quickly.

From influencer partnerships to performance-based deals, affiliates are becoming more strategic and tech-savvy. Platforms need to offer more than just commissions — they need to provide real value and trust.

At Maya Partners, we work with both affiliates and platforms to ensure mutually beneficial partnerships that go beyond just clicks and links.